Are you a business owner looking to build your business? Want to make connections with customers and influencers? There is a host of social channels you can use to do this. Whether you are looking to drive awareness, engagement, leads, or traffic, there is a platform that can help you reach and succeed at those goals.
One of the most prevalent questions people ask is, “what social media platform should I use for my business?” This comes from someone who's not just getting started but maybe thinking about growing their business. We do a lot of talking about Instagram and Facebook marketing but in reality, that's only a small part of the bigger picture. There are tons of social media platforms available to us online marketers. Some require money to be spent while others don't cost a thing. Let's take a look at some of the best Social Media Platforms you can use to build your business and climb your way up the mountain.
Table of Contents
1. List of Social Media Platforms You Can Use to Build Your Business
List of Social Media Platforms You Can Use to Build Your Business
Let's get started by looking at some of the social media platforms to build your business. Here are a few examples:
1. Facebook
Facebook is one of the most popular social media platforms, with over 2 billion active users. Whether you're a small business owner or just starting, Facebook can be an excellent way to build your brand and engage with your audience.
Here are some ways you can use Facebook to grow your business:
Create a Facebook Page for Your Business
Facebook Pages are free pages that let you interact with current and potential customers. You can post photos, videos, and other content directly from the site, or embed them from other sites. You can also connect with other businesses and organisations on Facebook by joining groups related to your industry or area of interest.
Use Facebook Ads to Promote Your Business
You can place ads in different places across Facebook, including in people's news feeds and on mobile devices. These ads are often targeted at specific audiences based on their interests, which helps you reach people more likely to be interested in what you have to offer. They're also very affordable compared to other types of advertising such as print or television advertisements.
2. Twitter
Twitter is the best place to build your business because it's a platform where people want to connect, share and get information. It's a place where you can engage with people who are interested in what you have to say, and it's also a place where you can connect with influencers and other businesses.
If you're using Twitter as part of your social media marketing strategy, here are some tips on how to use it effectively:
Set up an account.
If you don't already have one, create a free Twitter account by going to www.twitter.com. You'll need an email address, username, and password for this step. Then select an image for your profile photo and write about yourself in your bio section (don't forget to add links back to your main website).
Connect with others.
You must connect with other people on Twitter so that they start following you back and interacting with your content (comments, retweets, and likes). To find people who might be interested in following you back, search for keywords related to your business (for example, if you're selling clothing or accessories, search for words like "fashion," "style"
If you're just starting, the best thing you can do is start with Twitter.
The platform is simple to use, and it's free. It's also the social media platform most commonly used by business owners.
There are other platforms you can use to build your business — but Twitter is a good place to start.
Here are some ways you can use Twitter to grow your business:
a. Build your brand with hashtags. Use hashtags to increase engagement on your tweets. Hashtags make it easier for people to find content that's relevant to them and helps them discover new things they didn't know about before. For example, if you're tweeting about a new product launch, add a hashtag like #ProductLaunch or #NewProduct so that people who search for those terms will be able to see your tweet in their feeds. You can also use hashtags with niche topics or events related to your industry or product line (like #SocialMediaMarketing or #InboundMarketing).
b. Participate in Twitter chats by joining conversations that are already happening (#TwitterChats). This will help you build relationships with other users and influencers in your industry and get more eyes on your brand — plus it's a great way of getting feedback from customers and prospects on how
c. Use Twitter analytics. By using Twitter Analytics, you can monitor how many people are viewing your tweets, how far they've traveled within Twitter as well as how many times they've been retweeted or liked by others on the platform. This information can help you identify what types of content resonate most with your audience so that you can tailor future posts accordingly
Related Topic: How Social Media Has Influenced The Workplace
3. Instagram
Instagram is quickly becoming the platform of choice for businesses to build their brand and engage with customers. It is one of the most popular social media networks, with over 500 million active users, and it’s a great way to generate leads.
Instagram is a social media platform that allows users to share pictures and videos. It’s a great way to connect with your audience and build a business, but it can also be challenging.
Here are a few tips to help you get started on Instagram:
1. Create a consistent theme for your photos and videos. This will make it easier for people to find you when they search for certain keywords or hashtags.
2. Use your bio space wisely. Include links, calls-to-action, contact information, and anything else that will help people engage with you after they follow you.
3. Don’t use too many hashtags on each post — three or four is enough!
4. LinkedIn
When you think of social media, the first thing that comes to mind is probably Facebook or Twitter. But there are many other platforms out there that can help you grow your business and reach new customers.
LinkedIn is one of these platforms. If you haven't already heard about it, LinkedIn is a social network exclusively for professionals. It's a great way to connect with other business owners, industry leaders, and potential clients.
Here are some reasons why you should join LinkedIn:
It's free! You don't need to pay any money to create a profile or post updates on your company page.
It's easy to use! Once you're inside this platform, all you have to do is fill out basic information about yourself and your company — like name, location and industry — then add your photo and cover photo. After that, it's time to start connecting with people who might benefit from your products or services.
You can connect with other businesses through groups! There are thousands of groups on LinkedIn where members come together around common interests, such as blogging or entrepreneurship, or content marketing — whatever area your business focuses on most likely has its group where you can find like-minded individuals who want to collaborate online or offline.
5. Quora
Quora is a question and answer platform that allows users to ask questions, answer questions and engage with people who have the same interests. It is one of the best platforms you can use to build your business. The platform has over 160 million monthly visitors, and it’s growing rapidly. Quora is a top-tier platform for generating leads for your business.
One of the best things about Quora is that it’s free. You don’t have to pay any fees or pay a subscription if you want to use this platform. You can also see how many people are reading your content and how many people are interacting with it, so you can easily track your progress.
The best way to build your credibility as an expert in your industry is by answering questions on Quora. You can do this by creating an account or logging into your existing account and searching for relevant topics related to your industry or niche. Once you've found some good topics, write answers that are well thought out and insightful to attract more people with similar interests.
Here are some ways that you can use Quora:
1) Ask and answer questions related to your niche
2) Provide links to useful resources and other relevant topics
3) Tell people what your company does and what value you add to their lives
Related: 8 Essential Skills You Need To Succeed In The Modern World.
6. WhatsApp
WhatsApp is one of the most popular messaging platforms in the world. With more than 1.5 billion users, it is the biggest platform for messaging and communication in the world.
The platform has changed how we communicate with each other, and it has also changed how we do business. Many companies have started using WhatsApp to conduct marketing campaigns, and some businesses have even started using it as their primary sales channel.
But how can you use WhatsApp to build your business? Here are a few tips:
1. Create a WhatsApp Business Account
2. Add Your Company Profile Photo
3. Create Your Chatbot
4. Create a WhatsApp Group Chat for Your Business
5. Share Links From Your Website
6. Use WhatsApp Marketing Campaigns
7. Encourage Customers To Send Photos or Videos Using Your Brand Hashtag
7. YouTube
YouTube is the largest video platform in the world, with over a billion users. The platform offers a unique opportunity for marketers to build their brands and businesses through engaging content.
Here are some ways to use YouTube to build your business:
Build Brand Awareness
One of the best ways to build your brand is through videos that showcase your products or services. You can also use free stock photos from sites like Pexels, Unsplash, and Gratisography to create great visual branding material that will help you stand out from your competitors.
Promote Your Content on Other Platforms
YouTube has an enormous audience, which means it’s one of the best platforms for promoting your content on other social media platforms like Facebook, Twitter, and Instagram. You can also use tools like TubeBuddy and SocialBlade to amplify the reach of your videos by helping you optimize them for search engines and increase their views.
Increase Traffic on Your Site
You can also use YouTube as an SEO strategy by uploading videos that include a link back to your website, which will help drive traffic there. If you have video testimonials from customers or employees talking about how great working at your company is, then consider uploading those too!
More Tips
1. Create videos for your business
2. Use the video for customer service issues
3. Promote products & services through product reviews
4. Create "how-to" videos
You Can Also Read: The Pros And Cons Of Living A Life Connected To Modern-Day Technology
8. Pinterest
Pinterest is the perfect platform for business owners to reach their audience and build their brands.
You can use Pinterest to:
Drive traffic to your website.
Increase engagement on social media platforms.
Get more followers on social media platforms.
Generate leads for your business.
How can you use Pinterest? Here are some ideas:
Post images of your products or services on a board titled “Products” or “Services.” This will give people an idea of what you offer and encourage them to follow your account so they can see more of what you have to offer. If you sell products, consider creating separate boards for each product type or category (e.g., if you sell shoes, create a board for each style). You could also create boards for different types of customers (e.g., men versus women).
9. Reddit
Reddit is a very interesting website. It can be used as a social network, but at the same time, it can be used for promoting products and services. If you are not familiar with Reddit yet, it's time to start using this platform as an effective marketing tool.
Reddit is one of the most popular sites on the Internet and has millions of visitors every day. This means that you have a great opportunity to use this platform to promote your business.
How To Use Reddit To Build Your Business?
There are three main ways to use Reddit for your business:
Create content that will be shared on Reddit by other users;
Submit links to relevant subreddits;
Participate in discussions related to your industry or niche
Also Read: Ways to Sharpen Your Skills in Our Technology-Driven World
10. TikTok
TikTok is a platform that allows you to build your brand and business. The app has over 500 million users, and it's the most popular video app among teens.
Here are some tips on how you can use TikTok to build your business.
1. Create Engaging Content
The best way to grow your audience on TikTok is by creating engaging content. This means posting videos that are funny, informative, or even inspiring. You can also use hashtags like #tiktokfunny or #tiktokmusicvideos to find people who have similar interests as you do.
2. Use Your Brand
Another great way to grow your audience on TikTok is by using your brand. For example, if you're an entrepreneur who sells clothing online, then create a series of videos where you wear different pieces from your clothing line in different ways and locations around town! If you sell natural beauty products, then try making videos about beauty hacks or how-to's for different skin concerns (like acne) so that people can learn more about what makes them unique from other brands out there!
3. Participate In Community Events And Contests
TikTok has contests often where winners get featured on their home page.
11. Snapchat
There are many reasons why Snapchat is a great platform for expanding your business and building your brand. It's easy to use, has an active user base, and can help you build relationships with your customers.
If you're looking to grow your business, then it's time to start using Snapchat. Here are some of the ways that you can use this platform to expand your brand:
Use it as a storytelling tool. If you want to build a community around your brand, then you need to tell people about it in an engaging way. You can do this through Snapchat by posting photos and videos of your products, events, or other aspects related to your brand. You could also share behind-the-scenes footage from work or show how things are made if that's part of what makes your business unique.
Create contests and giveaways on the app. People love getting free stuff, so offering prizes on Snapchat is a great way to get people excited about being part of your community and encourage them to share their snaps with others to win something valuable from you!
Snapchat ads are powerful marketing tools because they're visual and interactive — users can tap on them or swipe up for more information about whatever you are advertising.
Read: Top 10 Digital Skills That Can Get You The Job Instantly In 2022
Takeaway
Now, more than ever before, social media can help you build your business. A lot of people shy away from it because they don't know where to start. We've highlighted the key social networks you should be using to build your business in this blog post. Check it out and make sure you're taking advantage of these powerful marketing tools for small businesses!
As you start to use these major social media platforms to grow your business, be sure that you're making the most of every post. Hashtags and keywords can help you reach a wider audience and help you stay in front of potential customers, while videos, images, and animated GIFs can add a ton of personality to your social posts. With this in mind, always think about what will truly appeal to your target audience and what will work best for growing your business.
